Understanding Crisis Preparedness: Insights from Personal Values, Beliefs, Social Norms, and Personal Norms

Abstract

In disasters and crises, crisis preparation at the household level is crucial for societal resilience. However, motivating citizens to take personal responsibility and to implement preparedness measures remains challenging. This study investigates the impact of values, beliefs and norms on preparedness. Through a survey in Germany on resource-oriented crisis preparedness and participants’ values, a group of more prepared and less prepared individuals was differentiated. We quantitatively analyzed the correlation between values and crisis preparedness. A quantitative analysis revealed a significant association between the value of benevolence and higher preparedness. Follow-up interviews (N=30) explored participants' beliefs and norms, showing minimal group differences. Although crisis preparedness is generally viewed positively, strong negativity exists towards perceived “hoarders”. The study discusses implication for crisis communication and the design of nudges and persuasive systems, emphasizing intervention that can trigger benevolence to foster preparedness and appeal to the social benefits to counter the narrative of anti-social crisis preparedness.